Sean Baker Studio  ·  Web Design for Tradespeople

Word of mouth
has a ceiling.

Google does not. If someone searches your trade in your area and you are not in the top three, that job just went to someone else.

Start a conversation
You are already getting work.
The question is how much more you could be getting.

I hear the same thing from tradespeople: I get all my work through word of mouth, I do not need a website. And that is probably true. For now.

Word of mouth depends on who already knows you. It tops out at your existing network. Google puts you in front of people who have never heard of you and are actively looking to hire right now. The top three results in a local search get the greater slice of the pie, and once you are there it reduces what you are spending on advertising.

I have looked at a lot of tradesperson websites. The problems are almost always the same: stock images that look nothing like real work, one long page stuffed with everything, outdated design that quietly loses trust before anyone reads a word, and no local SEO. The site exists but Google does not know where you work or what you do.

I am Sean Baker, a freelance web designer based in Oxfordshire. I built the website for Spotless Oven Cleaning and helped them move from an outdated web presence to something that actually reflects the quality of their work and gets found locally.

What I do

What goes into
every trade website

The foundations that get you found and trusted.

01

Website Design and Build

A clean, focused website that communicates trust quickly and makes it easy for customers to get in touch. No stock images, no clutter, no page builders. Built around your trade, your service area, and how your customers actually find and evaluate you.

02

Local SEO Foundations

Getting into the top three local results is not luck. It is the right technical foundations. Proper metadata, local schema markup, Google Business Profile setup, and Search Console configuration. I build this into every site from day one so you are visible from the moment you go live.

03

Ongoing Support

Once your site is live, I am available. If you need to add a new service, update your coverage area, or push further on local rankings, you have got one point of contact who knows your site inside out. No account managers, no explaining yourself twice.

Who I work with

Sole traders and small
trade businesses

Plumbers Electricians Builders Roofers Landscapers Oven Cleaners Joiners Decorators Pest Control Window Cleaners

"Our old site was outdated, full of errors, and the enquiry form had not been working for months. We had no idea how many customers we had lost. Sean rebuilt everything properly, and has been growing our visibility on Google ever since. The enquiries have noticeably increased. It is already paying for itself."

Director  ·  Spotless Oven Cleaning

If you are a sole trader or small team providing a service in your local area, you are exactly who I am built for. Not agencies with ongoing retainers. Not large corporates who need complex platforms. Just straightforward, well built websites that do a specific job and do it well.

I have worked with Spotless Oven Cleaning, helping them go from an outdated site with a broken contact form to something that reflects their quality and actively brings in new enquiries. That is the standard I hold every project to.

I work with tradespeople across Oxfordshire, Berkshire, and the wider South East. Most projects are handled remotely so your location is never a barrier.

Why it matters

Why the top three Google results matter more than anything else

When someone needs a tradesperson urgently, a burst pipe, an electrical fault, an oven that stopped working the night before a dinner party, they go straight to Google. They type their trade and their town and they call one of the first three results. That is it.

The businesses that appear there are not necessarily the best in the area. They are just the ones whose websites are set up correctly. That is the gap you are competing against.

Getting your site to rank locally costs nothing ongoing once it is built properly. Compare that to what you spend on leaflets, paid ads, or platforms that charge per lead. A well built website with proper local SEO foundations is the most cost effective marketing most tradespeople can do.

I work with tradespeople across Oxfordshire, Berkshire, and the wider South East. If you are a sole trader or small team, you are exactly who I am built for.

Top 3 Google positions that generate the majority of local search clicks
90+ Google PageSpeed score on every build
100% of projects delivered on the agreed timeline

In Practice

What a properly built trade website looks like

Spotless Oven Cleaning — Berkshire

Spotless Oven Cleaning website — web design for an eco-friendly oven cleaning business by Sean Baker Studio Visit spotlessovencleaning.com →
Oven Cleaning · Berkshire

Spotless had a site. It just was not working.

Outdated design, multiple errors, and a contact form that had not been working for months. They had no idea how many potential customers had tried to get in touch and been met with silence. Their online presence did not reflect the quality of the work.

I rebuilt the site from scratch — clean, trustworthy, built around how their customers actually search. Proper local SEO foundations: schema markup, Google Business Profile, Search Console. The rebuilt site now targets oven cleaning searches across Berkshire and the South East, and the enquiries have noticeably increased since launch.

Fixed Broken contact form that had been losing enquiries for months
Top 3 Local Google positions targeted from day one of the build

Questions

Frequently asked

Word of mouth is a great position to be in but it has a ceiling. It depends on your existing network. A properly built website creates a second channel that works independently of who already knows you and positions you for when referrals slow down or you want to grow into new areas.

Very common. Most trade websites are either built by generalist designers who do not understand local SEO, or done cheaply on a page builder with no thought for conversion or search. Starting fresh with the right foundations costs less than you would think and makes a measurable difference.

Plumbers, electricians, builders, roofers, landscapers, oven cleaners, joiners, decorators, pest control, window cleaners, and cleaning companies. If you are a sole trader or small team providing a service locally, you are likely a good fit.

Tradesperson websites start from £795. An introductory rate of £595 is currently available, which includes a full custom build, mobile optimised, Google Business Profile setup, and a contact form. Fixed price with no surprises.

Those platforms charge per lead and you never own the relationship. A well built website puts you in front of the same searches without the ongoing cost, and people who find you directly tend to convert better. The two can work in parallel, but owning your own web presence is always worth doing.

Two to four weeks from kick off to launch. I keep projects tightly scoped so that timeline stays realistic and you always know where things are.

Get in touch

Build something that works while you work.

Happy to have a straightforward chat about what you need. No hard sell. Just an honest conversation about whether it makes sense for your business.

Get in touch