Sean Baker Studio  ·  Web Design for Personal Trainers

Most PT websites
miss the point.

Dark, generic, no personality, and nobody's finding you on Google. Your website should sell your coaching before you've said a word.

Start a conversation
Clients are not buying a service.
They are buying a person.

Most personal trainer websites fall into the same trap. Dark and moody, stock images that look nothing like their actual sessions, and a contact form buried at the bottom. No SEO metadata set up. Nothing telling Google what the page is about. And nothing that actually communicates who the trainer is.

The result? You're invisible online. The clients who would have chosen you are booking someone who showed up on Google first, or whose site felt more trustworthy at first glance.

I am Sean Baker, a freelance web designer based in Oxfordshire. Perry Howard — a personal trainer in Wokingham — came to me through a mutual friend. No website, no Google Business Profile, entirely reliant on word of mouth. Within the first week of his new site going live, new enquiries were coming in. That is what a properly built PT website can do.

I build websites for personal trainers that lead with your personality, rank locally, and make it easy for the right clients to find and contact you.

What I do

What goes into
every PT website

The foundations most designers skip.

01

Website Design and Build

A clean, photo led website built around who you are as a coach. No templates, no page builders. Designed to lead with your face, your story, and your credentials — the things that make a potential client choose you before they have spoken to you. Fast, mobile optimised, and built to convert.

02

SEO Foundations

Most PT websites have no metadata, no local SEO, and no Google Business Profile. I fix all of that from day one. Proper page structure, schema markup, Google Search Console configuration. The foundations that get you found when someone searches "personal trainer" in your area — without paying per click.

03

Ongoing Support

Once your site is live, I do not disappear. If you need content updated, a new service adding, or want to push further on local rankings, I am available. One point of contact from the first conversation to ongoing growth.

Who I work with

Personal trainers who
are serious about growth

Personal Trainers Fitness Coaches Strength Coaches Online Coaches PT Studios Nutritionists Yoga Instructors Pilates Teachers

"I had no website and was getting all my work through word of mouth. Within a week of the new site going live, I started getting enquiries from people who had found me on Google. It actually looks like me — not a template."

Perry Howard PT  ·  Wokingham

The fitness market is more competitive than it has ever been. There are more PTs, more online coaches, more platforms competing for the same clients. The ones who grow consistently have one thing in common: they are easy to find and easy to trust before the first conversation.

I have worked with Perry Howard PT, helping him go from zero online presence to a site that reflects his coaching quality and actively brings in new clients. That is what good web design for personal trainers looks like in practice.

I work best with trainers who want a professional presence without the agency overheads, the template aesthetic, or the designer who vanishes after launch.

Why it matters

Your website should sell your coaching before you've said a word

When someone is choosing a personal trainer, they are making a personal decision. They are going to be in a room with this person, probably feeling vulnerable, probably working harder than they have in years. They need to trust you before they have ever met you.

That trust starts online. A website that looks generic, that could belong to any trainer, that gives no sense of who you are — it is not doing the work it should. The client who was right for you clicked away and booked someone else.

The PT websites that rank well and convert well have three things in common: they lead with the trainer's personality, they are set up correctly for local search, and they make it effortless to get in touch. Most PT websites have none of these.

I am based in Oxfordshire and work with personal trainers across the UK. I know what it takes to stand out in a competitive fitness market and what it costs when you do not.

Wk 1 New enquiries reported by Perry Howard PT within the first week of launch
90+ Google PageSpeed score on every build
100% of projects delivered on the agreed timeline

In Practice

What a properly built PT website looks like

Perry Howard PT — Wokingham

Perry Howard PT website — bespoke web design for a Wokingham personal trainer by Sean Baker Studio Visit perryhowardpt.co.uk →
Personal Trainer · Wokingham

Perry came to me with no website and no Google presence

All his work came through word of mouth. No website, no Google Business Profile, nothing showing up when someone searched for a personal trainer in Wokingham. He knew it was a gap but had not got around to fixing it.

I built a site that leads with his personality — dark, confident, direct. Proper local SEO foundations from day one: metadata, schema markup, Google Business Profile setup, Search Console configured. His site now ranks for personal trainer searches in Wokingham and the surrounding area.

Wk 1 New enquiries from Google within the first week of launch
90+ Google PageSpeed score on mobile and desktop

Questions

Frequently asked

No. Perry Howard PT is based in Wokingham and I work with personal trainers across the UK. Most projects are handled fully remotely, so location is never a barrier.

Good photos make a significant difference on a PT website — they are what makes it feel personal rather than generic. That said, if you have decent shots from your sessions we can work with those to start. I will advise on what you need before any work begins.

Online coaching is a slightly different brief — less local SEO, more credibility building and content. I have built both. The conversation about what you actually need comes first, before any work does.

PT websites start from £795. I am currently taking on introductory projects at £595 — a full custom build, mobile optimised, Google Business Profile setup, and contact form. Fixed price, no surprises. In return I ask for an honest review once you are happy with the result.

That is the goal. Every site I build has the SEO foundations in place from day one — proper metadata, local schema markup, Google Search Console setup, Google Business Profile configuration. It will not happen overnight but the right foundations mean it is possible, and it starts on day one.

Typically two to four weeks from kick off to launch. Projects are scoped tightly before work begins so the timeline stays realistic and you always know where things are.

Get in touch

Get a website that finds you clients.

If you are a personal trainer who has been putting off getting a proper website, let's have a quick chat. No hard sell, no lengthy calls. Just a straight conversation about what you need.

Get in touch